New MicroCotton Green Earth bath towel available
Published September 17, 2008
Cypress Hotel & Spa announced that their exclusive MicroCotton® Green Earth™ towel has been re-engineered to be even more absorbent, durable and eco-friendly. The recent improvements make Cypress’ Green Earth towels a one-of-a-kind bath amenity for green-conscious hoteliers, as well as a more luxurious amenity for hotel guests.
“In today’s eco-economy, it is critical for hotels to reduce energy usage and expenditures,” stated Gene Faul, founder and CEO. “Our new Green Earth towels offer superior absorbency and substantial weight comparable to the highest quality cotton towels, while providing very significant savings in the laundry process. No other company or product in the hospitality market has been able to reach this ideal balance of economy and luxury.”
While many hotels have established towel reuse programs as a best practice, these programs are sometimes difficult to communicate to guests and housekeepers. Recent studies show that while 83% of hotels have a reuse program in place, guest participation is mediocre at best.
“Rather than address ways to change guest behavior and expectations, we decided to look at the towel itself and see how we could address the conservation of energy, water, detergents, and systems to help hoteliers reduce costs without sacrificing guest satisfaction,” stated Faul. “We’ve listened to guests, to hoteliers, to housekeepers and everyone involved. I believe that our new Green Earth towel will change the way towels are produced and marketed in the future.”
Green Earth towels are made from super-fine, Extra-Long Staple (ELS) cotton, which is known for contributing to the sustainable consumption of cotton. Green Earth towels are 160% bulkier than traditional combed cotton towels of the same weight, while having much less mass than traditional combed towels. Due to their lower mass Green Earth towels cost significantly less to launder, saving up to 30% in water consumption, using less detergent and taking 10-20% less drying time.
Green Earth towels are manufactured in a state-of-the-art, bio-waste powered, zero discharge facility that produces no emission of effluents into the local water tables. The process also incorporates Control Union-certified, sustainable, eco-friendly dyes and chemicals to reduce impact on the environment.
Cypress Hotel & Spa
413-229-3012
www.cypressbathrobes.com
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