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The launch of OTRUM Evolution marks a new era for the hospitality industry, one which will appeal to the mindsets of modern hoteliers who want to take greater control and active participation in revenue generation.

As well as the more traditional interactive TV features and services, this all encompassing HD-Ready interactive solution puts comprehensive marketing tools directly into the hands of hoteliers.

OTRUM Evolution Marketing is the first tool dedicated to global communication with hotel guests, using guest profiling and demographics to send targeted marketing campaigns via the in-room TV. Via the OTRUM Evolution web portal individual hotels, chains or partners can build communication campaigns based on the profiles of checked-in guests in all connected hotels. Communication can be tailored to brands, countries, regions, properties and even specific floors and rooms within a property.

Broadcast Banners can be used to send out messages to guests in a quick and simple manner, without disturbing their TV viewing. The live TV content is re-sized in real time, to allow the campaign to be placed on the screen in parallel with the TV content. The guest may choose to interact with the marketing message, or to ignore it, in which case it will disappear after a few seconds, enabling the TV content to be resized in real-time to fill the full screen.

Mr. Bjørn Ove Skjeie, President & CEO of OTRUM comments, “OTRUM Evolution will change the whole perspective of interactive TV for those working in brand marketing and revenue management. Imagine the pulling power of being able to reach all guests in the hotel to immediately inform about available tables in the hotel restaurant, this is fast and cost-free marketing to a prime audience. We are in regular dialogue with marketing specialists and brand managers within hotel chains, and are confident that our hotel customers can now tap into a lucrative market for in-room advertising, which can generate high income levels from external advertisers.”

OTRUM Evolution combines OTRUM’s experience and know-how from over 25 years in the industry to provide guests with the best possible TV viewing experience with perfect picture quality in every room. This is achieved regardless of whether the hotel has deployed an Ethernet or Coax network infrastructure, as OTRUM offers both IPTV and DVB-C solutions. All TV content is transmitted to the guest room in digital MPEG II format, while interference free digital connections are used on the LCD screen.

Mr. Nigel Bateson, Vice President Products at OTRUM states, “There is much hype in the market regarding digital solutions, however OTRUM takes this to a new level through the provision of both broadcast TV and VOD content over a 100% digital infrastructure. Also what makes OTRUM Evolution standout in the market is that the whole solution is cable independent – meaning that customers get the same high level of service no matter what cable media is employed within the hotel."